Our thinking
I am complicated, expensive and very demanding, but there is a silver lining
Living with me is a challenge – I am complicated, expensive, very demanding and often highly misunderstood. A myriad of defiant characteristics, I require great effort, constant attention and unwavering patience.
Living with me is a challenge – I am complicated, expensive, very demanding and ...
How modular content makes you more innovative
You’ve likely heard a lot about modular content over the last few years. It’s of...
How to empower local markets to deliver on your brand strategy
Many life sciences companies are experiencing the same problem: global brand str...
What great eDetailing looks like in 2020
Written by Katrine Bach, CEO at Anthill Agency
Are there any reasons to be excit...
How to engage HCPs right now? Two communication channels to consider
How do you support healthcare professionals while corona virus restrictions are ...
Shaping the future of digital – what pharma can learn from WebSummit 2019
Last month, the Anthill team participated in one of the most influential technol...
Content management to achieve growth and improve customer experience
Many companies have come to understand that content and market engagement data h...
How to dramatically increase ROI on your eDetailing content
In our new e-book, we show how you can take your e-detailing content and make it...
Localising content: How to not get lost in translation
If you have ever tried to localise marketing or sales materials – brochures, pre...
Why pharma needs digital upskilling
You've heard a lot about digital transformation for several years now and the mo...
Provide 24/7 service to HCPs with self-detailing and chatbot technology
Do you know how to make your eDetailing content available to HCPs 24/7 – without...
Digital CPR - A way to bring your digital marketing tactics to life
Digital transformation has been discussed for a decade now, so we’re all aware o...
5 crucial elements for creating a meaningful content strategy
Research from Salesforce shows that 75% of consumers expect a consistent experie...
Making The Connection
Have you noticed a disconnect between the intention of global brand plans and what actually takes place locally? Recently at Anthill we’ve been working with pharma companies to identify why brand strategies aren’t impacting individual customers – and setting out the practical steps to fix it. This eBook tells you how.
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