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What great eDetailing looks like in 2020

Written by Katrine Bach, CEO at Anthill Agency

Are there any reasons to be excited about eDetailing in 2020? We think so. After years getting the platforms in place, companies are now speeding up their innovation to make the most of every opportunity for direct contact with healthcare professionals.

To give you a flavour of what’s now possible, I asked some of our strategists, designers and techno...

Written by Katrine Bach, CEO at Anthill Agency

Are there any reasons to be excit...

How to engage HCPs right now? Two communication channels to consider

How do you support healthcare professionals while corona virus restrictions are ...

Shaping the future of digital – what pharma can learn from WebSummit 2019

Last month, the Anthill team participated in one of the most influential technol...

Content management to achieve growth and improve customer experience

Many companies have come to understand that content and market engagement data h...

How to dramatically increase ROI on your eDetailing content

In our new e-book, we show how you can take your e-detailing content and make it...

Localising content: How to not get lost in translation

If you have ever tried to localise marketing or sales materials – brochures, pre...

Why pharma needs digital upskilling

You've heard a lot about digital transformation for several years now and the mo...

Provide 24/7 service to HCPs with self-detailing and chatbot technology

Do you know how to make your eDetailing content available to HCPs 24/7 – without...

Digital CPR - A way to bring your digital marketing tactics to life

Digital transformation has been discussed for a decade now, so we’re all aware o...

5 crucial elements for creating a meaningful content strategy

Research from Salesforce shows that 75% of consumers expect a consistent experie...